The study aims to determine the dimensions of the adoption intention of digital marketing in handicraft family businesses towards business performance. as well as technological innovation applications in the family business for sustainable development. This study examines the theoretical insights and designs a conceptual framework based on previous studies of handicraft family busines... https://www.roneverhart.com/ESP-LTD-SD-2-Sammy-Duet-Signature-Model-Electric-Guitar-Black-p20045/